Alain Meloche
Senior Partner and ValuXpert
Head of Strategy & Price Elasticity Modelling for the past 14 years at SPMG. He will lead market research and analysis.
Alain has over twenty years of experience advising executives on strategic & pricing issues. He began his consulting career at Larson & Company, a strategic consulting boutique that was an offshoot of McKinsey & Co., later acquired by Mercer Consulting, where he also worked. He has developed strategies for high technology companies in the pharmaceuticals, medical products, software, internet, telecommunications, logistics, distribution and financial services industries.
A key element in Alain’s consulting practice has been the development of pricing frameworks and the development of applications and tools to permit the application of these frameworks at both the corporate and field levels. Alain is a master in developing game theory models and decision tree analysis, in addition to developing conjoint and discrete choice modelling.
In addition to an M.B.A. from the Harvard Business School, Alain also has an M.Sc. in Nuclear Engineering and an Honors B.S. in theoretical physics.