Michael N. Hurwich

Global President

A globally known pricing expert and popular speaker, Michael Hurwich is founder of a leading consultancy that works with regional and global companies to design and implement value-based pricing strategies to increase top-line revenue and profitability. A true industry value pioneer, Michael believes pricing and the value journey touch everyone in an organization.

In this age of commoditization, business leaders across all industries and countries face the challenge of creating, capturing, communicating price and value without losing customers or market share. Michael is ready and able to travel the globe to share his collective insights and work with managers and executives at all levels.

Michael has consulted to Major Fortune 500 and mid-sized companies for over 20 years.

He takes a hands-on pragmatic approach integrating value-based pricing practices within an organization to strategy development and tactical pricing. He started his consulting career with Deloitte Consulting in 1996.

Michael has developed numerous corporate pricing and business unit strategies for a broad range of clients across a wide range of industries including:


Telecommunications, finance and insurance, logistics & distribution, technology solutions, semiconductors, oil, gas & chemicals, FMCG, QSR’s, pharmaceuticals & Biotech, retail, not-for-profit associations and public or private service cloud-based services. Michael has written numerous articles on pricing and marketing strategies including, “Pricing in Turbulent Times”, “Managing 100 Basis Points”, “Pricing for Speed”, and “Pricing for Channel Management”.

He periodically writes for the Professional Pricing Society and the Pricing Institute and in 2014 authored the book, “The Joy of Pricing.”

He is a frequent lecturer and has personally conducted over 400 workshops around the globe in countries like China, Singapore, UAE, Malaysia, Saudi Arabia, Europe, the U.S. and Canada.
Michael has an M.B.A. in Corporate Finance & International Marketing from the Olin School of Business, Babson College, Boston and an Honors BA, Managerial Economics/Marketing.