
What is “MASPI”? It stands for Meaningful and Sustainable Pricing Idea.
Over time, companies tend to grow to a level of maturity that sustains profitability and marginal revenue growth. Management tends to become risk
Over time, companies tend to grow to a level of maturity that sustains profitability and marginal revenue growth. Management tends to become risk
In the highly price-competitive PC industry, Gateway Incorporated has posted record profits thanks to a number of strategies that spring from its commitment to
Founded in 1997, the company has quickly grown to become the 20th most-visited site on the Internet according to the latest data from Media
Have you ever asked the person sitting beside you on an airplane what airfare he or she paid? If you have, it‘s likely you
Case Study: Packaged goods companies have traditionally emphasized market share with the belief that revenue, and therefore profit, will follow. After years of chasing
Customers are after two things: the best price and the best value for their money. Naturally, you want to provide the highest level
The following case study is a composite made up of the actual experiences of several companies that have adopted loyalty based pricing programs. It
The principles of Every Day Low Pricing can be applied to a variety of products – from apple sauce to auto mobiles. And in
In Turnaround strategies, cost cutting is rarely sufficient and price increase often play a major role. Sustained premium pricing for a product, however, only
Cognos, the market leader for business intelligence software, found itself in an increasingly difficult competitive position. Its closes rival, Business Objects, was threatening the