Category: Pricing Strategy

Boeing’s Recent Pricing Moves

  I follow the aircraft manufacturing industry as an indicator of near-, mid-, and long-term economic conditions.  Aircraft ordering is a forward-planning activity, and reflects

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Every Day Low Pricing

  Every Day Low Pricing (EDLP) is a pricing strategy that has been a remarkable success for some manufacturers, retailers and a disaster for others.   Despite some rather high-profile failures, the strategy attracts attention among all types of marketers. Recent reports indicate

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