How often have you been confronted by your peers to provide an explanation for irregular or inconsistent pricing tactics? The reality is, companies
Over time, companies tend to grow to a level of maturity that sustains profitability and marginal revenue growth. Management tends to become risk
Founded in 1997, the company has quickly grown to become the 20th most-visited site on the Internet according to the latest data from Media
E-commerce is taking off in a big way, and for companies selling consumer products via the Net, there are a number of special pricing
I follow the aircraft manufacturing industry as an indicator of near-, mid-, and long-term economic conditions. Aircraft ordering is a forward-planning activity, and reflects
Changing your price, whether in response to a competitor or a change in strategy requires careful consideration and analysis. To get started we recommend taking
As Professional Pricers, we often hear from individuals within companies the so- often quoted tune from the movie, Chicken Little, that “The Sky is
Have you ever asked the person sitting beside you on an airplane what airfare he or she paid? If you have, it‘s likely you
Every Day Low Pricing (EDLP) is a pricing strategy that has been a remarkable success for some manufacturers, retailers and a disaster for others. Despite some rather high-profile failures, the strategy attracts attention among all types of marketers. Recent reports indicate
Paul Simon wrote that there must be fifty ways to leave your lover. Well, to some extent, the same rule holds true in pricing