Channel Pricing Strategy
Retail consolidation, e-commerce and continuing penetration by discounters is resulting in fiercer competition. In many developing markets, the organized trade is replacing the traditional trade, shifting sales to a channel with lower prices and profits. Companies are having to deal with rising promotional intensity and the growth of trade discounts is rising at a faster pace than sales growth.
At SPMG, we will analyze the alignment of your product pricing across different channels. We will review your channel pricing strategy for consistency or lack of consistency resulting in disruptive pricing behavior causing revenue and profitability erosion.