Channel Pricing Strategy
Retail consolidation, e-commerce and continuing penetration by discounters is resulting in fiercer competition. In many developing markets, the organized trade is replacing the traditional trade, shifting sales to a channel with lower prices and profits. Companies are having to deal with rising promotional intensity and the growth of trade discounts is rising at a faster pace than sales growth.
At SPMG, we will analyze the alignment of your product pricing across different channels. We will review your channel pricing strategy for consistency or lack of consistency resulting in disruptive pricing behavior causing revenue and profitability erosion.
The goal will be to help you develop a:
- Successful channel partnerships to manager customer fairness and equitability;
- Successful channel discount program, and;
-
Relevant trade spend bedget based upon driver criteria to optimize revenue, market share or profitability
To learn more about our channel pricing strategies, click below to speak to one of our channel pricing strategy consultant today.
Learn more about the corresponding workshops
to help with this pricing solution!
Industries We Cater To
- Healthcare
- Telecommunications & Mass Media
- Public Sector & Nonprofit
- Financial Services
- Manufacturing
- Materials & Chemicals
- FMCG & Retails
- Services
- Transportation Sector