E-learning Course

"Introduction to Value-Based Pricing"

  • Purchase online


SPMG is pleased to announce our NEW 2 hour e-learning pricing tutorial.
‘Introduction to Value-Based Pricing’ is the first of our training series designed for executives and decision makers committed to improving their pricing performance. Our e-learning experience offers the latest in pricing management excellence for anyone in the business of selling products and services.

‘Introduction to Value-Based Pricing’ demystifies complex pricing decisions. We present a pragmatic, real-world view of value-driven pricing that is easy to understand. Our value-based solutions offer learners unique guidance and insights to create their own pricing and marketing strategies. We present an informed, proactive, and customer-centered approach that helps companies arrive at the right price. SPMG e-learning will enable you or your company to use pricing as a powerful driver of growth and profitability.

You will learn:

  • To ask the right questions.
  • How to stay competitive and profitable.
  • What to look for when creating, capturing, and communicating your value proposition.
  • How to use right pricing tools to arrive at the right price.
  • That small adjustments in price or discounts can significantly impact top line revenue.
Revenue Optimization Company

Core Concepts:

Your customer and your price: Understanding your customers and responding effectively to their value-based propositions.

  • Customer Value Perspective
  • Capturing, & Communicating Value
  • Value-Based Propositions
  • Responding to Customer Research
  • Pricing Methodologies & Analysis
  • Strategies & Tactics
  • Meaningful & Sustainable Differentiation


Finding an equitable balance: Meeting both corporate objectives and customer expectations by finding the optimal pricing strategy.

  • Price-Value Positioning
  • Trading Value for Price
  • The 5 Cs of Value-Based Pricing
  • Segment Pricing Analysis
  • Measurement of Performance
  • Perception-Performance mapping
  • Price / Value Strategy Matrix
Revenue Optimization Company