E-learning Course
"Introduction to Value-Based Pricing"
- Purchase online
$99
SPMG is pleased to announce our NEW 2 hour e-learning pricing tutorial.
‘Introduction to Value-Based Pricing’ is the first of our training series designed for executives and decision makers committed to improving their pricing performance. Our e-learning experience offers the latest in pricing management excellence for anyone in the business of selling products and services.
‘Introduction to Value-Based Pricing’ demystifies complex pricing decisions. We present a pragmatic, real-world view of value-driven pricing that is easy to understand. Our value-based solutions offer learners unique guidance and insights to create their own pricing and marketing strategies. We present an informed, proactive, and customer-centered approach that helps companies arrive at the right price. SPMG e-learning will enable you or your company to use pricing as a powerful driver of growth and profitability.
You will learn:
- To ask the right questions.
- How to stay competitive and profitable.
- What to look for when creating, capturing, and communicating your value proposition.
- How to use right pricing tools to arrive at the right price.
- That small adjustments in price or discounts can significantly impact top line revenue.
Core Concepts:
Your customer and your price: Understanding your customers and responding effectively to their value-based propositions.
- Customer Value Perspective
- Capturing, & Communicating Value
- Value-Based Propositions
- Responding to Customer Research
- Pricing Methodologies & Analysis
- Strategies & Tactics
- Meaningful & Sustainable Differentiation
Customer-Based-Value
Finding an equitable balance: Meeting both corporate objectives and customer expectations by finding the optimal pricing strategy.
- Price-Value Positioning
- Trading Value for Price
- The 5 Cs of Value-Based Pricing
- Segment Pricing Analysis
- Measurement of Performance
- Perception-Performance mapping
- Price / Value Strategy Matrix