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  • In many industries, technical innovation is essential in order for companies to remain competitive. But innovation alone is not enough…
    $0.99
    • Your company’s President has approached you directly, saying that a new product is being introduced and that it represents the future of the company as he expects great growth potential from this initiative. As the Director of Pricing, he wants you to find the right price that’s going to capture...
      $5.99
      • A competitor lowers price by 10% on one of the most competitive products. It is up to you to respond, or hold the line, or perhaps adjust price up or down. You are playing a competitive game.
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        • Prices rise and prices fall. It’s an ineluctable law of nature. In the course of rising and falling prices, the best we can do as pricers is to price as well as we can and hopefully better than our competitors. Game theory provides a framework for doing this.
          $1.99
          • The product development team is celebrating. Their latest innovation has received rave reviews from customer focus groups, the engineers have detected and solved every conceivable performance glitch, and production is ready to roll. In short, their innovation is poised to shake up the marketplace. But even as the champagne corks...
            $0.99
            • Electronic commerce may be the next “killer” application on the Internet, but right now it‘s killing prices.
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