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CASE STUDY: As deregulation in the US telecommunications industry leads to an increasingly competitive environment, existing local exchange companies (LECs) are realizing that much of their customer base is at risk to impending competition. Bell South has responded with an innovative bundling strategy to help retain its customer base and to raise the barriers for new entrants.
CASE STUDY: As deregulation in the US telecommunications industry leads to an increasingly competitive environment, existing local exchange companies (LECs) are realizing that much of their customer base is at risk to impending competition. Bell South has responded with an innovative bundling strategy to help retain its customer base and to raise the barriers for new entrants.
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