Contextual Product Pricing

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Your company’s President has approached you directly, saying that a new product is being introduced and that it represents the future of the company as he expects great growth potential from this initiative. As the Director of Pricing, he wants you to find the right price that’s going to capture the value but provide an incentive for the company to capture market quickly as competitors are very aggressive.

SKU: 3017 Category:

Description

Your company’s President has approached you directly, saying that a new product is being introduced and that it represents the future of the company as he expects great growth potential from this initiative. As the Director of Pricing, he wants you to find the right price that’s going to capture the value but provide an incentive for the company to capture market quickly as competitors are very aggressive.

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