Finance: Managing 100 Basis Points: The Banking Dilemma

Description

How well do banks know their customers? Have banks conditioned their customers to ignore the posted rates for mortgages, short or long-term investments, and loans? In any industry, it is essential to “know thy customer” and what influences his or her purchasing decisions. By understanding what it is that customers really value, banks can better cater to their “right” needs and enhance their satisfaction.