Implementing Significant Changes in Pricing Practices

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CASE STUDY: Forced into competition through deregulation, this company responded quickly with a value-based pricing strategy that repositioned its products, improved bottom-line profitability and reinforced its position as the incumbent in the marketplace. The company focused its implementation efforts around its organizational structure, achieving internal buy-in and effectively communicating with key customers

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CASE STUDY: Forced into competition through deregulation, this company responded quickly with a value-based pricing strategy that repositioned its products, improved bottom-line profitability and reinforced its position as the incumbent in the marketplace. The company focused its implementation efforts around its organizational structure, achieving internal buy-in and effectively communicating with key customers

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