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Companies preparing for a strategic planning process usually include a growth and/or a profitability plan. Emphasis is given on how top line sales will be met, implementing new product development programs and a financial waterfall to achieve profitable growth over a 3 – 5 planning cycle. Often overlooked is the impact of price on the forecasted growth/profit plan.
Companies preparing for a strategic planning process usually include a growth and/or a profitability plan. Emphasis is given on how top line sales will be met, implementing new product development programs and a financial waterfall to achieve profitable growth over a 3 – 5 planning cycle. Often overlooked is the impact of price on the forecasted growth/profit plan.
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