Monadic Testing Revisited

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Value-based pricing requires that the seller understand what evaluation of product features the consumer will logically make. What happens when a product is so new, so revolutionary, that product features are difficult-maybe impossible-for consumers to weigh?

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Value-based pricing requires that the seller understand what evaluation of product features the consumer will logically make. What happens when a product is so new, so revolutionary, that product features are difficult-maybe impossible-for consumers to weigh?

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