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How many times have you and your company, debated and fought over the potential outcomes of a particular pricing strategy, only to have seemingly random, unpredictable factors rear their ugly heads? How many analytical tools have you used: game theory, forecasting, market research, decision-tree analyses… only to realize that none of these was able to help predict much beyond the next quarter or less. Welcome to our wonderful world of chaos!
How many times have you and your company, debated and fought over the potential outcomes of a particular pricing strategy, only to have seemingly random, unpredictable factors rear their ugly heads? How many analytical tools have you used: game theory, forecasting, market research, decision-tree analyses… only to realize that none of these was able to help predict much beyond the next quarter or less. Welcome to our wonderful world of chaos!
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