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CASE STUDY: It is possible to differentiate a “commodity”. When Bell Canada was confronted for the first time with competition in the long-distance market, it learned that price alone is not a sufficient mechanism for managing market share. Four years after deregulation, Bell’s success in retaining customers and maintaining a price premium has driven scores of resellers from the marketplace.
CASE STUDY: It is possible to differentiate a “commodity”. When Bell Canada was confronted for the first time with competition in the long-distance market, it learned that price alone is not a sufficient mechanism for managing market share. Four years after deregulation, Bell’s success in retaining customers and maintaining a price premium has driven scores of resellers from the marketplace.
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