Technology: Software Pricing- The Pressure is On

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For software vendors, Y2K is a mixed blessing. There is no denying that it provided a tremendous boost to sales but it also results in a far more complex and fragmented marketplace. Vendors wrestling with the problem of establishing optimum pricing structures had a difficult task before Y2K. It is an even more difficult task today.

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Description

For software vendors, Y2K is a mixed blessing. There is no denying that it provided a tremendous boost to sales but it also results in a far more complex and fragmented marketplace. Vendors wrestling with the problem of establishing optimum pricing structures had a difficult task before Y2K. It is an even more difficult task today.

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