Technology: Software Pricing: Understanding Price Sensitivity

$1.99

Pricing strategy relies on a good understanding of customer price sensitivity. The Information and Communication Technology (ICT) sector, including the software industry, is no different. Yet, some peculiarities in this industry present unique challenges.

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Description

Pricing strategy relies on a good understanding of customer price sensitivity. The Information and Communication Technology (ICT) sector, including the software industry, is no different. Yet, some peculiarities in this industry present unique challenges.

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