Revenue Optimization & Pricing

  • Best Practices for creating sustainable growth, improving profits, efficiency and market share

Application of Revenue Management (RM) techniques by companies typically lead to revenue increases between 2% and 8%, in turn leading to profit increases between 50% and 100%. Industries that benefit from RM include:

  • Airlines
  • Hotels
  • Cruise
  • Cargo
  • Media
  • Healthcare
  • Entertainment
  • Retail - FMCG
  • Telecom
  • Cinema
  • Theme Parks
  • & many, many others

Our Main Modules include

  • Today’s trade channel and distribution climate
  • The importance of market intelligence
  • Supply and demand
  • Rates and pricing
  • Discounting & Promoting to the ‘Right’ customers
  • Segmentation
  • An introduction to forecasting
  • Yield management
  • Group displacement and pricing
  • Important KPIs in revenue management

Objectives of the Course

At the end of the course the participants are expected to:

  • Understand why RM works and how it relates to their business
  • Grasp the main principles of RM, including customer segmentation, differential pricing, capacity management, forecasting and inventory allocation
  • Be in a position to initiate or improve revenue management practices within their organizations

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