Sales-based Training
How should you support your salespeople—through compensation plans, tools and messaging in order to become champions of the organization’s pricing and revenue optimization strategy? The objective of this training is to help companies get their salespeople to learn best-in-class practices to enhance and adopt a paradigm shift towards value-based selling? These are crucial questions every company must address.
Our Main Modules include
- Evaluating a company's Goals, Objectives and strategy towards influencing the tactics of price
- A view of sales incentives and how they are misaligned with the company’s financial goals
- An understanding of their companies value compared to competitor value
- Visibility into how and why prices are set
- Insight into customer negotiation
Objectives of the Course
At the end of the course the participants are expected to:
- Move away from a commodity mindset
- Move away from revenue selling in favor of value-based selling
- Ask the ‘right’ questions. What is the customer buying rather than what our company is selling.
- Understand how to qualify & quantify the value your company creates for customers
- How to have value conversations with all members of the customer decision making process
- Prepare to effectively communicate value and price and be able to stand up to buying and procurement negotiations that erode price