Subscription Based Pricing

  • Best Practices for developing a world-class subscription pricing offer.

Subscription-based pricing has been used for telecommunication, banking, magazines & newspapers and even gym memberships. Subscription models have been increasing with the b2b marketplace, as well. This growth has been driven by the rise of the information technology age which has enabled new products and services as-as-well as existing services to be obtained or managed online. Cloud computing, which enabled the shift from on-premise software to software as a service and the new business models of the sharing economy (e.g. car-sharing) and solutions and service selling are examples of this evolution. Subscription-based pricing has many advantages - but also comes with challenges. In this pricing course, you will learn how to define your goals and objectives, your strategies and build your price, packages and implement your subscription model to retain your customers, win new ones and optimize your profits.

Module 1 - The typical commercial subscription challenges - and yours ?

Module 2 - How to charge for software services

Module 3 - How to build your
subscription-based pricing plans?

  • The practical decision tree - strategy framework to build your subscription plans
  • Pros and cons of different service or product package designs
  • Defining your price metrics
  • Setting your value-based price for the product or service packages

Module 4 - How to manage your subscription plan?

  • The metrics
  • Measuring churn
  • Why people detract and how to avoid churn
  • Why customer intimacy matters - and what it needs

Module 5 - How to create the change?

  • Creating your business case?
  • Using primary research?
  • How to start the transformation?

Module 6 - Bring in your own cases for discussion and suggested execution
Wrap-up and lesson learned

Objectives of the Course

  • Reflect on the best practices to build your subscription-based model and pricing strategy plans
  • How to build your price product or service packages
  • How to develop a strategy matrix and decision tree approach
  • How to select the right price structure for your packages
  • How to select the right price metrics
  • How to manage your subscription model
  • How to make the paradigm shift