Revenue Optimization & Pricing
- Best Practices for creating sustainable growth, improving profits, efficiency and market share
Application of Revenue Management (RM) techniques by companies typically lead to revenue increases between 2% and 8%, in turn leading to profit increases between 50% and 100%. Industries that benefit from RM include:
- Airlines
- Hotels
- Cruise
- Cargo
- Media
- Healthcare
- Entertainment
- Retail - FMCG
- Telecom
- Cinema
- Theme Parks
- & many, many others
Our Main Modules include
- Today’s trade channel and distribution climate
- The importance of market intelligence
- Supply and demand
- Rates and pricing
- Discounting & Promoting to the ‘Right’ customers
- Segmentation
- An introduction to forecasting
- Yield management
- Group displacement and pricing
- Important KPIs in revenue management
Objectives of the Course
At the end of the course the participants are expected to:
- Understand why RM works and how it relates to their business
- Grasp the main principles of RM, including customer segmentation, differential pricing, capacity management, forecasting and inventory allocation
- Be in a position to initiate or improve revenue management practices within their organizations