Showing 1–10 of 68 results

  • When you bring your car in for an oil change, does it matter much to you that the technician or mechanic is fully trained on electronic transmission or air conditioner servicing? Clearly not, so there’s no reason why you’d be willing to pay an hourly fee based upon such an...
    $0.99
  • As the only element of the marketing mix that directly affects business revenue, price is a very important part of marketers’ decision making. Despite this, pricing strategies decisions are often based not on evidence, but on intuition—in other words, a strategy at the lowest level of the Pricing Pyramid. However,...
    $2.99
  • CONJOINT analysis is a versatile marketing research tool that is often used to provide valuable information for pricing both existing products and those in the developmental stages.
    $0.99
  • CASE STUDY: As deregulation in the US telecommunications industry leads to an increasingly competitive environment, existing local exchange companies (LECs) are realizing that much of their customer base is at risk to impending competition. Bell South has responded with an innovative bundling strategy to help retain its customer base and...
    $0.99
  • How often have you been confronted by your peers to provide an explanation for irregular or inconsistent pricing tactics? The reality is, companies spend much well intentioned time reviewing gross margins across products or categories but little time auditing net prices across accounts resulting in a possible loss of profits...
    $0.99
  • How often have you been confronted by your peers to provide an explanation for irregular or inconsistent pricing tactics? The reality is, companies spend much well intentioned time reviewing gross margins across products or categories but little time auditing net prices across accounts resulting in a possible loss of profits...
    $0.99
  • In many industries, technical innovation is essential in order for companies to remain competitive. But innovation alone is not enough…
    $0.99
  • This article is designed to share with you both my observations of how companies conduct business in Mainland China and the Pricing knowledge I obtained by talking and meeting with several participants from the aforementioned industries and negotiating for merchandise at select retailers in and around the city.
    $0.99
  • Your company’s President has approached you directly, saying that a new product is being introduced and that it represents the future of the company as he expects great growth potential from this initiative. As the Director of Pricing, he wants you to find the right price that’s going to capture...
    $5.99
  • The value of the U.S. pharmaceutical market is expected to top $500 billion in 2006 with continued double-digit growth rates, according to a recent IMS Health report. An aging population, technical innovation and more informed patients with better access to medical information are driving the demand for new and innovative...
    $0.99