Introduction to Value Based Pricing
Learn to ask the right questions
Gain comprehensive insights into the power of Value-Based Pricing Strategies by enrolling in SPMG’s 2-day training course.
Hosted in the Institute of Directors in Central London, all applicants will have the opportunity to interact with like-minded individuals during the networking reception
Attending this program can enhance your knowledge of pricing techniques, software utilisation, and innovative pricing strategies. Secure your seat now and experience significant professional development in the pricing domain.
Register your Interest!
You will learn:
- To ask the right questions.
- How to stay competitive and profitable.
- What to look for when creating, capturing, and communicating your value proposition.
- How to use right pricing tools to arrive at the right price.
- That small adjustments in price or discounts can significantly impact top line revenue.
Core Concepts:
- Customer Value Perspective
- Capturing, & Communicating Value
- Value-Based Propositions
- Responding to Customer Research
- Pricing Methodologies & Analysis
- Strategies & Tactics
- Meaningful & Sustainable Differentiation
Customer
Based
Value
- Price-Value Positioning
- Trading Value for Price
- The 5 Cs of Value-Based Pricing
- Segment Pricing Analysis
- Measurement of Performance
- Perception-Performance mapping
- Price / Value Strategy Matrix
Ready to take the next steps in
driving your profitability?
Register your interest in our Introduction to Value Based Pricing course today and we will contact you with the details.