Have you ever asked the person sitting beside you on an airplane what airfare he or she paid? If you have, it‘s likely you
Every Day Low Pricing (EDLP) is a pricing strategy that has been a remarkable success for some manufacturers, retailers and a disaster for others. Despite some rather high-profile failures, the strategy attracts attention among all types of marketers. Recent reports indicate
Paul Simon wrote that there must be fifty ways to leave your lover. Well, to some extent, the same rule holds true in pricing
ROI is a mantra in today’s pricing environment. One of the biggest opportunities in any market is to improve ROI by becoming the price
Case Study: Packaged goods companies have traditionally emphasized market share with the belief that revenue, and therefore profit, will follow. After years of chasing
Price not only communicates transactional cost it also informs about product quality. Many retailers such as Wal-Mart use prices ending with the number 7,
Where does your company stand when it comes to building pricing trust and demonstrating credibility with your customers? Have you: a) Earned it?
Customers are after two things: the best price and the best value for their money. Naturally, you want to provide the highest level
The following case study is a composite made up of the actual experiences of several companies that have adopted loyalty based pricing programs. It
The principles of Every Day Low Pricing can be applied to a variety of products – from apple sauce to auto mobiles. And in