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Pricing Strategy: A tough competitor enters the market with a new offering and aggressive pricing. How would you respond?

November 18, 2021 No Comments

Changing your price, whether in response to a competitor or a change in strategy requires careful consideration and analysis. To get started we recommend taking

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SPMG Partner Anovax Launches its China Pricing Campaign

October 18, 2021 No Comments

 SPMG and its partners in Asia have begun a comprehensive marketing campaign throughout the APAC region in China. Chris Robinson, Managing Partner of Anovax and

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Price Setting: How to visualize value

September 18, 2021 No Comments

The ability to analyze and visualize your data is a key step towards achieving pricing success. Through a series of posts, I will dive into

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SPMG joins the Professional Pricing Society as Sponsor

August 18, 2021 No Comments

The Strategic Pricing Marketing Group (SPMG) is pleased to announce that we have joined the Professional Pricing Society (PPS). As a partner in the Society’s Professional

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How GE Creates and Captures Value in the Industrial Internet Era

July 18, 2021 No Comments

GE showcased their latest “Industrial Internet” advancements at the annual Minds + Machines conference in San Francisco last November.  Below is a sampling of some of the sessions

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Why IIoT Nerds Need Pricing Nerds

June 18, 2021 No Comments

The industrial IoT space is quickly becoming the next great land rush.  There will be winners and losers. Who will be the most resourceful and

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Back by Popular Demand! Join Michael Hurwich & Glenn Rothburd at the 4th Pricing Workshop in Toronto, Canada.

May 18, 2021 No Comments

   

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Risk Management in Pricing New Products and Services

April 18, 2021 No Comments

  Overview Businesses looking to launch new products or services, or to bring existing products and services into new markets, are justifiably focused on trying

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SPMG Launches New E-Learning Tutorial Series

March 18, 2021 No Comments

  SPMG is pleased to announce our NEW 2-hour e-learning pricing tutorial. ‘Introduction to Value-Based Pricing’ is the first of our training series designed for executives and

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Smarten-Up! You Sell Service, Not Price!

February 18, 2021 No Comments

  As Professional Pricers, we often hear from individuals within companies the so- often quoted tune from the movie, Chicken Little, that “The Sky is

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Toronto, Canada

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