Changing your price, whether in response to a competitor or a change in strategy requires careful consideration and analysis. To get started we recommend taking
SPMG and its partners in Asia have begun a comprehensive marketing campaign throughout the APAC region in China. Chris Robinson, Managing Partner of Anovax and
The ability to analyze and visualize your data is a key step towards achieving pricing success. Through a series of posts, I will dive into
The Strategic Pricing Marketing Group (SPMG) is pleased to announce that we have joined the Professional Pricing Society (PPS). As a partner in the Society’s Professional
GE showcased their latest “Industrial Internet” advancements at the annual Minds + Machines conference in San Francisco last November. Below is a sampling of some of the sessions
The industrial IoT space is quickly becoming the next great land rush. There will be winners and losers. Who will be the most resourceful and
Overview Businesses looking to launch new products or services, or to bring existing products and services into new markets, are justifiably focused on trying
SPMG is pleased to announce our NEW 2-hour e-learning pricing tutorial. ‘Introduction to Value-Based Pricing’ is the first of our training series designed for executives and
As Professional Pricers, we often hear from individuals within companies the so- often quoted tune from the movie, Chicken Little, that “The Sky is