Diagnosing the Price for a New Drug: the pharmaceutical industry’s greatest challenge

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The value of the U.S. pharmaceutical market is expected to top $500 billion in 2006 with continued double-digit growth rates, according to a recent IMS Health report. An aging population, technical innovation and more informed patients with better access to medical information are driving the demand for new and innovative therapies.

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The value of the U.S. pharmaceutical market is expected to top $500 billion in 2006 with continued double-digit growth rates, according to a recent IMS Health report. An aging population, technical innovation and more informed patients with better access to medical information are driving the demand for new and innovative therapies.

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