Responding to Penetration Pricing in Turbulent Markets

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Never is the end-user more aware of price than in markets that become turbulent. Price often becomes the weapon of choice for many corporations as they compete to retain market share and revenue. The rationale for playing with price is understandable. No other attribute can have such a significant impact on a company’s sales and profitability as a price discount.

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Description

Never is the end-user more aware of price than in markets that become turbulent. Price often becomes the weapon of choice for many corporations as they compete to retain market share and revenue. The rationale for playing with price is understandable. No other attribute can have such a significant impact on a company’s sales and profitability as a price discount.

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