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New entrants to an established industry often employ low-price market penetration strategies, particularly where the incumbents are well entrenched. These new entrants believe that there is an opportunity to provide a low priced alternative that will be attractive to a sizable segment of the market. Often they are right.
New entrants to an established industry often employ low-price market penetration strategies, particularly where the incumbents are well entrenched. These new entrants believe that there is an opportunity to provide a low priced alternative that will be attractive to a sizable segment of the market. Often they are right.
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