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The product development team is celebrating. Their latest innovation has received rave reviews from customer focus groups, the engineers have detected and solved every conceivable performance glitch, and production is ready to roll. In short, their innovation is poised to shake up the marketplace. But even as the champagne corks are popping, one crucial issue remains unresolved: what should the price be?
The product development team is celebrating. Their latest innovation has received rave reviews from customer focus groups, the engineers have detected and solved every conceivable performance glitch, and production is ready to roll. In short, their innovation is poised to shake up the marketplace. But even as the champagne corks are popping, one crucial issue remains unresolved: what should the price be?
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