The Slippery Slope of Price Competition

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Never is the end-user more aware of price than in turbulent markets. Price often becomes the weapon of choice for companies as they compete to retain market share and revenue. The rationale for playing with price is understandable. No other attribute can have as big an impact on a company’s sales as a price discount.

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Description

Never is the end-user more aware of price than in turbulent markets. Price often becomes the weapon of choice for companies as they compete to retain market share and revenue. The rationale for playing with price is understandable. No other attribute can have as big an impact on a company’s sales as a price discount.

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