Three Strategies for Responding to Price Competition without Cutting Prices

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How does your company respond when the competition lowers price? Is your natural reaction to do the same? There are other options… While price-cutting may be one of the fastest and easiest ways to respond to price competition, it is almost inevitably a short-term solution. Even if the counter cut results in achieving sales objectives or increased market share, it may be at the expense of profitability.

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How does your company respond when the competition lowers price? Is your natural reaction to do the same? There are other options… While price-cutting may be one of the fastest and easiest ways to respond to price competition, it is almost inevitably a short-term solution. Even if the counter cut results in achieving sales objectives or increased market share, it may be at the expense of profitability.

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