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How does your company respond when the competition lowers price? Is your natural reaction to do the same? There are other options… While price-cutting may be one of the fastest and easiest ways to respond to price competition, it is almost inevitably a short-term solution. Even if the counter cut results in achieving sales objectives or increased market share, it may be at the expense of profitability.
How does your company respond when the competition lowers price? Is your natural reaction to do the same? There are other options… While price-cutting may be one of the fastest and easiest ways to respond to price competition, it is almost inevitably a short-term solution. Even if the counter cut results in achieving sales objectives or increased market share, it may be at the expense of profitability.
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